Amoena - In the Community

Celebrating Survivorship and Friendship -- 2010 BCS Cruise

TheBreastCareSite.com and Amoena are proud once again to sponsor Breast Cancer Wellness magazine's annual Breast Cancer Survivors Cruise May 2-8, 2010.

This year, Amoena and Young Survival Coalition has honored survivors and the people who helped them through their recovery by awarding a cabin for the one with the most inspirational story to tell.

We received more than 150 submissions for this contest. You told us about your spouses, best friends, sisters, nurses and caretakers, and more than ever, Amoena is inspired by you! We announced our winner during the first week of March -- 22-year-old Lauren McClure from Dayton, Ohio, and her sister, Emily, will be joining us on board the ship. Congratulations, Lauren!

Look for more interviews and stories about Lauren and the cruise, in the Summer/Fall 2010 issue of Amoena Life magazine. (Want to subscribe? Click here.)

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Amoena Sponsors First Annual Tour de Pink Atlanta

Amoena was a title sponsor of the first Tour de Pink charity cycling event, hosted by the Atlanta affiliate of the Young Survival Coalition (YSC), on Saturday, Oct.17, 2009 in Atlanta. The event offered cycling routes in length from one to 100 miles and raised more than 140,000 dollars for local young survivor support, education and awareness.

Although the weather was cold and dreary, spirits were high!

Amoena supports Tour de Pink Atlanta

View more photos at www.facebook.com/AmoenaUSA.

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Praise Is The Cure - October 3-4, 2009

In October of 2009, Amoena partnered with the Anita T. Connor story to sponsor the 4th Annual Praise is the Cure weekend in Philadelphia. We were thrilled to reach thousands of African-American women, and perhaps open their eyes to Amoena's available products and services for life after breast cancer.

You can see for yourself how inspiring the weekend was: Watch our video on YouTube.

The women we met truly touched our hearts with their stories of hope and healing.

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Amoena donates portion of proceeds for the 2006 breast cancer awareness pin “comfort here”

ATLANTA – Amoena, the worldwide leader in post-breast surgery products, has donated a portion of net proceeds for the “Comfort Here” limited edition 2006 breast cancer awareness pin. 

The donation of $1000.00 will be presented to Leann Taylor of Cancer Services on behalf of Amoena and Ondrea of Dignity Products in Winston Salem, NC.

The pin is the design of Teaneck, NJ local artist and breast cancer survivor, Cassandra Jennings-Hall who was also featured in the premier June 2006 issue of Amoena Life magazine.

Amoena Marketing Manager, Carla Fox said, “Amoena is thrilled to give back to organizations in local communities who embody the Amoena mission -  helping women resume normal lifestyle activities – to restore a positive body image in women after breast surgery and to renew their confidence and self esteem.”

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The following information was issued in a press release dated March 10, 2006.

Amoena® 'Drives' Message Worldwide


ATLANTA – Amoena®, the worldwide leader in post-breast surgery products is sponsoring three LPGA (Ladies Professional Golf Association) players who will bear the company’s logo on the back right shoulder of their golf shirts. The campaign message matches the logo’s strategic placement: “Amoena’s Got Your Back.”

“During the 2006 LPGA season, February through October, Tracy Hanson, Heather Daly-Donofrio and Michele Redman will serve as Amoena’s ambassadors communicating the Amoena mission –to help women resume normal lifestyle activities, to restore a positive body image in women after breast surgery, and to renew their confidence and self-esteem after breast cancer treatment” says Carla Fox, Marketing Manager-US with Amoena

"It’s refreshing to find a company that focuses on the emotional and physical aspects of women after they've gone through the process of battling cancer,” says Tracy Hanson.

“I see this sponsorship as a labor of love because women are forever changed after cancer and will always have to deal with the aftereffects.  Amoena is there to help them with their new lives.” says J.S. Kang, Vice President of Sterling Sports Management, and who serves as the players’ agent.

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Sisters Network

As a way to honor all African-American Breast Cancer Survivors during Black History Month, Amoena will make a donation for every Tawny (darker skin tone) breast form sold during the month of February 2006.  This donation will go to Sisters Network, Inc. to help in their mission to increase local and national attention to the impact that breast cancer has in the African American community.  Sisters Network, Inc. is the first national African American breast cancer survivorship organization (www.sistersnetworkinc.org).
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Amoena joins efforts of “drop yer drawers,” providing bras to hurricane Katrina vicitms.

ATLANTA – Management at Amoena, hearing of the plight of two Houston, Texas women, Kay Barbour and Robin Nichols, to provide underwear to the thousands of people who fled the Gulf Coast with only the clothes on their back, will be shipping more than 5,000 new bras to the Texas, “Drop Yer Drawers” organization (http://www.dropyerdrawers.org/).

According to Julianne Prowse, General Manager of the US operation headquartered in Marietta, Georgia,  “When we heard of the efforts of this group, it really hit home.  While our mission is to provide products, including bras, that help restore a woman’s positive body image after breast cancer surgery, we know how personal and important undergarments are to all women.” 

The Salvation Army in Pasadena, a suburb of Houston, has been the recipient of the donations collected by “Drop Yer Drawers”.  Dee Smith, the center’s operations director added, “For many who have lost everything new underwear is symbolic of a new start.”

Prowse expressed her gratitude to the employees of Amoena who volunteered to help prepare the bras for shipment to the Texas organization, “Our employees recognize the importance of this effort and worked tirelessly to help get these much needed items to the people who need them.”

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About Amoena

For 30 years, Amoena has provided an industry-leading portfolio of breast forms, partial symmetry shapers, specialty textiles, swimwear and accessories for women after breast surgery.  The company is part of the Coloplast group, and has research, development and manufacturing facilities in the United States, Germany and Costa Rica.  Amoena serves breast care markets in North, Central and South America, Europe, the Far East and Pacific Rim, and Australia.  The company is the sponsor of www.TheBreastCareSite.com, an educational web site created to help breast cancer survivors reclaim a positive body image and a healthy lifestyle.